Movies Sway the Masses?

I was listening to back episodes of the Skeptic's Guide to the Universe when they had a news blurb about UFO sightings in the UK that surge when alien-centric movies are released. I did a quick Google and found this story that basically corroborated what they said; example: Independence Day was released, and that year there were 609 sightings when the year before there were 117.

While at my followup for bariatric surgery I read a mini-magazine published by the hospital with various news reports. It said that a study found that teen smoking is finally going down. One of the reasons attributed? Movies aren't depicting smoking as cool anymore.

Of course, correlation does not imply causation. That doesn't mean there isn't a link. Just that it isn't definitive. You can't see that all the accidents in a small town involved a Ford and from that correlation assume that Ford vehicles are more accident prone.

But there is a trend in society that seems to bear out that people are really @#% stupid, or at least too stupid to think for themselves. I think we have some kind of wiring in our brains that likes to outsource stuff we don't like to think about and gradually it worms into our behaviors and attitudes. And it's scary.

Want people to stop smoking? Remove them from popular movies long enough, kids won't try it (fiercely independent, "You don't know me", etc. etc...kids, you're individuals with your own minds who apparently choose to do what everyone else does.)

Want them to see UFO's? Apparently all you need is a good sci fi movie in the box office.

Television has slowly started making science more "cool". Shows like Mythbusters, CSI, NCIS, Numb3rs, and Big Bang Theory make the geek the hero (finally) so it's okay to be the geek. Gradually...very gradually...like, ice age wall of ice creeping south gradually...is making the geek in school someone to regard with more respect than dirt. I don't see them being more popular than the jock but hey it's better than the old-school science nerd stereotype.

I don't know how to regard this. On one hand it's a great illustration of just how intellectually lazy people can be that they are manipulated by television and movies so overtly and yet they'll deny it when it's pointed out to them. On the other, I wonder if it isn't something with the way we're socially wired in the brain, that we need at some level acceptance of the flock, so when it's popular in a big movie and the people at the water cooler think it's great then maybe it's in our best interest to go along with the crowd as a social survival strategy.

Or maybe it's a good lesson to file away for use as a Future Dark Overlord (you listening to that, Mr. Scott Sigler?? Oh, yeah, I'm talking to you...)

What do you think of this? Social phenomena? Or is it just someone noticing that Fords are causing accidents in the home town?